Why Most Bloggers Never See Their Blogs As a Business
Two bloggers, Martins and Smith, went the way, and the following dialogue began: Martins: Smith, how do you feel about blogging? Smith: I think blogging is big business. Martins: Is blogging big business? As? “Or “What? Smith: Because it works […]
Two bloggers, Martins and Smith, went the way, and the following dialogue began:
Martins: Smith, how do you feel about blogging?
Smith: I think blogging is big business.
Martins: Is blogging big business? As? “Or “What?
Smith: Because it works like any other business.
Martins: Don’t you think that another business is different from blogging?
Smith: What do you mean?
Martins: Other businesses are run by real businessmen, and blogs are run by bloggers.
Smith: Oh! I understand! But what does business do?
Martins: Companies manage investments and also make a profit
Smith: Don’t you invest time, money and intelligence in blogging?
Martins: Yes, there is
Smith: Doesn’t blogging generate revenue through AdSense, advertising, affiliate sales, sponsored posts and links, flipping, membership, etc??
Martins: There are
Smith: How do blogs differ from other businesses?
Martins: Hmmmmmm! I’ve never thought about these issues before. I thought only companies with a label could be called business.
Smith: Everything that has to do with investments of any kind and then makes a profit is business.
Martins: Oh, I get it! Thank you for your explanation. From now on I will use my blog as a business.
Still in doubt?
Still not sure if your blog is a business? Have you started your blog in the past? Did you start your blog because you just wanted to share your thoughts with the world? Many people started for one reason or another – shared ideas, updated their personal album, promoted the brand of the company, sold products, solved people’s problems, gave lessons, etc. So, basically everyone started with a dream, and the dream of each person can be different and belongs to the next person.
However, some of these dreams change over time. New ideas appear and come true. Those who start sharing ideas, updating their albums, providing tutorials or solving problems are beginning to understand why they should add a small way of earning to continue to support or maintain their blogs. Meet other personal needs.
What makes blogging a business?
The following features make blogging a business; and if your blog has it, then you should consider it as it is: business:
Revenue: Businesses usually generate revenue for their owners. Revenue can come from the sale of goods on your site (profit), advertising revenue, membership fees, consultations, etc. So if your blog receives money through any of these channels, your blog is business.
This is an investment: doing business involves financial investments for profit or interest. Wikipedia defines investing in this way, investing in assets with the hope of capital growth, dividends and/or interest.
In other words, your blog is an investment because you pay for web hosting, website design/development, templates, plugins, special scripts, webmaster services, etc. for immediate or future benefits. In addition to investing money, you also invest your time very seriously. I hope you agree with me on that.
Job creation: blogging gives double employment. The blog owner has a paid job, and secondly, he hires editors or maintenance technicians to keep the blog running smoothly. To create jobs, you are a businessman or a government.
Retirement plan: a good business will help ensure the future of the owner. A good business is an asset that owners can rely on in retirement years. Blogs also give that confidence when they are treated properly and given the attention they need.
Similarities between blogs and other types of business
When it comes to business, it’s easy to think of several different types of business, including the following:
- Individual entrepreneurship: this is the type of business that one person owns and operates. The decision is made alone, and the death of the owner can also mean the death of the business. Most blogs are like a personal enterprise in the sense that the blogger himself manages his blog. He makes his own decisions, grows slowly and is a handyman.
- Partnership: In partnership, two or more people come together to do business. While conventional businesses can work at the partner level, blogging can also be an investment in partnerships. A good example of a partner blog is the strategy of Leap’one, in which Isabel Mercier Turkott and Margarita Romano have been working together since 1996. Of course, they both invest their money, and together share profits and losses.
There are other ways of doing business, but we agree with these two. At least they helped us make our deals. Now that we’ve seen different types of business, that brings us to the next point.
So why is business blogging failing?
Previously, some of us did not consider blogging business. But now that we know it, it’s good to understand why many bloggers fail. Don’t you know that some blogs fail? It’s true! The pressing question that needs to be answered urgently is: why is blogging failing?
- Don’t invest. One of the things I’ve talked about before when it comes to business is that business requires investment (both in terms of finance, time, intelligence, etc.). Unfortunately, many bloggers who want to make money on their blogs do not invest real money in improving the quality of their blogs and improving their competitiveness. Relying on freebies to run your blog in all aspects, your blog would at best turn into a dump for substandard material.
Lack of attention. Lack of focus on someone’s dream or niche is one of the main reasons why many bloggers fail in their business. It’s happened to me in the past. When I started my blog in 2009, it was gaining traffic and increasing day by day. Suddenly I lost concentration and started chasing other dreams. This blog eventually paid for my loss of focus.