Website Visitor Tracking: A Complete Guide

Now that we know why visitor tracking is important for your business, let’s take a look at the different types of website visitors. A traditional website visitor is someone who visits your website and creates a browser session. The activity of site visitors determines the effectiveness of your marketing strategy, business plan and SEO. There are many valuable statistics that can be collected from each visitor session. Before we get ahead of ourselves, what is visitor tracking and what services are best for it? Visitor tracking is an analytics tool that provides information about who is visiting and what they are doing on your website.

This will help you understand why visitors are on your website, their struggles, pain points, likes, and dislikes. You can also find out what stage of the conversion funnel they are currently in. With the click of a few buttons, you can start tracking your customer’s entire journeys. With a little more configuration, you can create unique customer views that are combined based on website, app, and store data. Salespanel can work with all javascript web forms, lead magnets, live chat platforms, NPS platforms and pop-ups. So it not only tracks every visitor, but also keeps track of when visitors are converted into leads.

However, data is only kept for 24 hours, or up to 60 days if you have a premium account. That’s why, for this post, we’ve compiled a list of the best website visitor tracking tools and plugins that can help you gain valuable insights into your marketing efforts. Website visitor tracking tools help identify and track visitors, usually with the goal of supporting sales. Tracking website visitors and tracking UTM parameters help create targeted campaigns to convert lead users into customers.

To provide a truly remarkable customer experience, it’s crucial to set up fully compliant website visitor tracking. Even with most free website visitor tracking tools, you can improve the quality of your leads by knowing your customers and their wants and needs. When you combine this data with your previous data, you can optimize your campaigns, content strategy, and sales.

There are also tracking tools aimed at marketing and optimizing products such as VWO, Hotjar and Mixpanel. Different products serve different purposes and you may need to use Website Call Tracking a combination of a few to get the desired result. When we started the list, we said that different products help different teams while providing the same basic functionality.

Visitor tracking should be a central aspect of your lead generation strategy for 2022. Despite its simplicity, it’s one of the best website visitor tracking tools to understand which parts of your site are popular with your audience and which may need further optimization. Salespanel captures leads from all your forms, live chat, and email marketing tools and tracks a customer’s journey through every touchpoint.