Here’s the thing because I want listeners to understand some of the benefits. So again, then you’re going to build a podcast, like you said, we could do that. And it’s a lot of work, and then you have to grow an audience. Well, Then, talk about what you don’t have to do if you’re a guest on a podcast that already exists. The last piece of advice I’d like to share with anyone considering using podcast interview marketing as a guest to grow their personal brand is to not step out of the strategy because of the fear of not being the expert. Remember that people want an incentive to trade.
Is being invited to podcasts part of your marketing strategy? Inviting a podcast, or being booked as a guest on an interview-style podcast, can be a powerful way to get your message to your ideal audience. You can also place it in front of a new audience while increasing your credibility as an authority in your field. Bringing in guest experts will help you grow your podcast and business and provide value to your listeners. Doing these interviews will help you both to make yourself known in the industry and can lead to new opportunities in the future for all parties involved. You can use social media podcasting to build customer relationships through its interactive nature, allowing listeners to listen to and participate in conversations on social media platforms such as Facebook or Twitter.
What can you do to promote this environment? When you really connect with the host and strive to build a relationship with them, this will be evident in your tone and manner of speaking. When you are interviewed, be generous with your information on a personal and business level. Offer the audience a call-to-action, for example, include a page of the website they can visit where they can sign up for a free gift or free download. If you focus on having an attitude of giving rather than receiving, you will be a successful podcast guest and see great results. The most obvious marketing results aren’t the only benefit of the invitation.
In this 15-minute strategy podcast episode, we talk to Dan Moyle of impulsecreative.com about how to use podcast invitation as a strategy for business growth. SparkToro is a business intelligence tool that helps you discover what interests your target audience. In particular, you can search for which podcasts your target audience is listening to and make a list of your ideal podcasts.
And so for those people who want to be so knowledgeable in people’s minds, and podcasting is where it is. And I think the other thing is too, as much as I like the video, and I go to, say YouTube, or people’s websites where the video is to learn something and I can be very, very active. I can listen while I’m doing something else. With podcast listeners on the rise, now is the time to tap into your audience. Fortunately, you don’t have to commit to starting your own podcast to reach your niche. You can use the podcast invitation to re-envision your business, build trust, and prove that you’re a thought leader.
Create a free profile on MatchMaker.fm today and book your first podcast guest appearance. You’re not going Podcast interviews to generate hundreds of sales by doing 2 or 3 podcast interviews. Guest podcasting is a long-term strategy.