Online blog marketing is huge. Almost all major internet sites blog or blog an active, interesting blog. So why not you? Why not use the blog as part of an overall internet marketing strategy? This is an important issue because many people use the blog ONLY as the primary means of making money online. Therefore, the introduction of online marketing is absolutely essential for your success.
Some people now see blogging as a tool that only entertainment industry representatives and professional chefs use to communicate with fans and subscribers. But it’s not. You can use blogging for a variety of reasons that I’ll talk about today. Never underestimate the power of a blog to increase sales, increase readership, and engagement, and grow your brand.
Here’s a simple reason why people prefer to introduce blog marketing online:
1) Create a professional blog MORE than a website
Do you know HTML? C.S.S? Javascript? Php? These are all programming languages used by web developers to create websites. With blogs, you can bypass them with simple, comprehensive, ready-to-use “themes.” For example, the most popular blogging platform called WordPress offers themes that you can customize to make them look like you’ve paid someone $100 for it.
Topics make it easy to upload to the WordPress dashboard and change as you see fit. There are a lot of free and paid. But you can easily download more for free from the WordPress control panel. With the option of choosing themes, starting a blog is easier than ever. You no longer have to go out of your way to study coding or pay a high fee to prepare a website. And you don’t even have to worry about the software to build websites.
Here’s another reason people are introducing blog marketing online:
2) Great for monetization
“Monetization” just means how you’re going to make money on your blog, website, product, etc. You can advertise Google AdSense on your blog, you can promote affiliate products (or your own) on your blog, you can promote your affiliate program on your blog, you can create T-shirts and publish posts on your blog. Offer for sale and you can even let people advertise the costs in your blog. It’s that simple.
Since I offer services and products, my favorite way to monetize my blog is to promote my affiliate program there. This way, I can encourage users who want to make money to see my tips in my blog posts – and be sure that my advice is even better than the knowledge I share on my blog. Then they leave, become a partner of me and get free promotion of my consulting services.
You can also do the same if you sell a product or service – or – you can go the other way and promote affiliate articles. You can subscribe to a pay-per-action program (CPA) and make money when someone clicks on a link or banner on your blog. The options are endless and your world is when it comes to blogging online marketing.
Here’s another reason people use blogs:
3) Video blogs
Video blogs are very popular. These are the types of blogs that big entertainment companies and even small chefs use to gain popularity. If you’re a chef, instead of writing about a recipe or how to cook something, just create a video and upload it to your blog so people can see what you’re really doing. It will also help you get close to your subscribers and regular visitors.
If you’re watching a cooking video, isn’t it better to see how many ingredients and what proportion to use instead of reading about it? Some people just like to watch the cooked food.
4) Distribution of content
It’s one thing to write a blog post, and another to write a blog post, share it and publish it online. Moreover, it is difficult to write articles in an organized way and upload them to your own website. When you upload content to a standard website, you need to worry about the structure of URLs, how it fits on the page, where it fits in ads or in Google AdSense content, how to make a snippet, etc.
But with the blog, you will take care of everything. Created and maintained an excellent link structure, you can easily edit blog posts, easily create blog posts using advertisements, photos and other links on your site, and more. You can also make it easier to distribute your content and subscribe to your blog with just one click. Doing blog-marketing online certainly has its advantages.
Blogging can be a powerful tool to increase your sales and profits. I hope now you don’t see blogging as a one-dimensional tool. It is absolutely significant, and the size of your growth depends solely on your creativity and ingenuity in marketing.
Also, make sure blogging is a great way to strengthen your brand and occupy a niche. Over time, your blog can become an “authoritative site” in your niche. People will know everything about you and who you are, and you may be able to be contacted to establish partnerships, interviews, or even deals with the best leaders in your niche. All of this can happen if you blog online, so start today.