For example, online multiplayer games like Fortnite already possess some of the key elements of a metaverse, such as places where you can buy and sell digital inventory online using cryptocurrencies. And some of the big fashion brands have also started selling virtual clothing in spaces adjacent to the metaverse, such as Ralph Lauren’s partnership with Roblox. And as more companies begin to build the metaverse ecosystem, we also believe it’s crucial to establish industry standards to create a fair and open digital platform that all brands and customers can participate in. Adobe has championed open standards and open access in our decades of creating technology that defines an era.
To say that Fortnite is “the metaverse” would be a bit like saying that Google is “the internet.” Even if you spend large portions of time in Fortnite, socializing, buying, learning, and playing things, that doesn’t necessarily mean it encompasses the full scope of what people and businesses mean when they say “the metaverse.” Like Google, which builds parts of the internet, from physical data centers to layers of security, it’s not all internet. To be successful, gaming companies need to rethink both their investments in products and people. On the product side, nearly half of all executives surveyed (49%) say they prioritize investing in virtual, augmented or mixed reality experiences.
The commercialization of online spaces allowed large technology companies that offered centralized platforms to monetize the contributions and interactions of the online audience. This has raised significant issues regarding privacy, personal safety and political tricks to polarize the public, and has raised concerns due to the prevalence of hate speech, harassment, bias and misinformation. For more than a decade, many internet leaders (including web innovator Tim Berners-Lee) have been trying to find new approaches to “decentralize” online activities again. However, most of what the billions of internet users do online takes place in centralized spaces under the control of mega-corporations and authoritarian governments. In general, the technologies that make up the metaverse can include virtual reality, characterized by persistent virtual worlds that persist even when you’re not playing, as well as augmented reality that combines features of the digital and physical worlds. However, it does not require those spaces to be accessible exclusively through VR or AR.
To buy an NFT, potential buyers must browse an exchange platform to purchase cryptocurrencies, set up a digital wallet, and ultimately purchase an NFT on a marketplace. Also, when someone buys an NFT, they pay transaction fees (often called a “gas fee”) that go to the miners who validate and record blockchain transactions. Half of our executives surveyed say the lack of standardization of accepted currencies across platforms affects the viability of digital assets within the gaming industry, while 47% cite high transaction fees. Many industry experts believe that mass adoption will come when users can buy and sell NFT with the convenience of buying an item online with a single click.
An assistant will demonstrate the Owo vest, which allows users to feel physical sensations during metaverse experiences such as virtual reality games, including wind, shooting or punching, at the Consumer Electronics Show on January 5, 2022 in Las Vegas. Micah Altman, a social and information scientist at MIT’s Center for Research on Equitable and Open Scholarship, commented, “Without a doubt, virtual world building has the potential to provide rich and immersive social interactions that support a freedom of association that creates opportunities to build new communities and new types of communities. However, environments such as Second Life and the even earlier text-based MUD [multi-user domains] show that these benefits do not require sensory immersion. Bernie Hogan, a senior fellow at the Oxford Internet Institute, noted, “Is the metaverse a representation of space or a reconfiguration of sociality? There is no doubt that social life will be reconfigured as PREDICTIVE technologies based on ML/AI continue to shape our experiences and limit our choices. However, displaying these data as if they were in a 3D environment or somehow require sensory immersion is as contrived now as it was when social networking sites conquered virtual environments a decade and a half ago.
“Well-constructed metaverses can also facilitate changes in daily behavior toward more environmentally friendly production, transportation, services, consumption and lifestyles. There will be a wide range of interactive online services such as utilities, banking/finance, retail, gaming, health diagnostics and treatment services, teaching and learning, entertainment and meetings, and social interactions. A senior scientist at a large accessible technology hub wrote: “While many technological problems have been solved regarding the ‘metaverse’, there are still prohibitively difficult issues in delivering a truly immersive experience that is natural, organic and has no side effects for metaverso all users. Second, there are also environmental and infrastructure bans to provide a truly immersive experience in environments where wireless networks may be poor or inadequate. An award-winning AI ethics expert said, “2040 is too early. The adoption of AI will accelerate as the adoption of the cloud also accelerates over the next five years. AI will be an important fundamental element as technology matures in the metaverse: a convergence of technological trends that allows users to experience our digital world in a new way and with a new level of autonomy and freedom. On its own, data can’t create much value. It needs to be widely organized, analyzed, and used, which AI can do.