Blog Post: How A Leading Boarding Schools Group has changed their marketing strategy

A boarding school group is a business that provides boarding services to students from pre-kindergarten through high school. In recent years, the group has seen a rise in popularity, which has led to an increase in requests for their services. However, this growth has come at a cost; the boarders have become overexposed and are struggling to keep up with demand. To combat this, the group has turned to digital marketing to help them reach new customers more effectively. By using digital channels such as social media and email marketing, they are able to reach a wider audience and better connect with those who are interested in ballymore group. If you’re looking for ways to expand your business and reach new customers, read on for our full blog post on how a leading boarding schools group has changed their marketing strategy.


A leading boarding schools group has changed their marketing strategy in order to appeal to a wider range of applicants. The new approach centres around using social media and other digital platforms to reach young people aged 12-18, who are not traditionally the target market for boarding school admissions. By appealing to a wider demographic, the group hopes to increase the number of applicants who are admitted on merit, rather than based on financial or social status factors.

This change in marketing strategy is likely to be successful, as research has shown that a large majority of young people are interested in learning about interesting and unusual places. By targeting this audience, the boarding schools group will be able to attract more talented students who would not traditionally consider attending a boarding school.


In recent years, there has been a dramatic shift in the boarding school industry. More and more parents are questioning the traditional methods of recruiting students and advertising to families. This change in strategy has led to a number of boarding schools reevaluating their marketing strategies.

One leading boarding school group decided to make a drastic change in their marketing strategy. They abandoned traditional advertising and recruited students based on their academic potential alone. This switch has resulted in a significant increase in enrollment at their schools.

Why The Change?

The board members of this school believed that focusing on academics would produce better students. They also felt that traditional advertising was ineffective and could lead to students being picked based on factors other than their ability to succeed academically.

The Results So Far

The new marketing strategy has paid off big time. In the past three years, the school’s enrollment has increased by over 50%. This change in direction is credited with helping the school maintain its top ranking among all boarding schools in the United States.

How the Boarding Schools Group Changed Their Marketing Strategy

How the Boarding Schools Group Changed Their Marketing Strategy

The Boarding Schools Group has made a major change to their marketing strategy in order to target a wider range of students. In the past, the group predominantly marketed themselves towards wealthy parents who were looking to send their children to a top boarding school. However, this is no longer the case.

Now, the Boarding Schools Group is targeting a much wider range of students, including those who are not wealthy and those who are not interested in attending a top boarding school. This change in strategy has resulted in increased profits and more students enrolling in their schools.

What Resulted From This Change in Strategy

The leading boarding schools group has made a drastic change to their marketing strategy in an attempt to win back lost customers. The group has decided to focus less on the high tuition prices and more on the amazing educational opportunities that the schools provide. They have also created a new website that is jam-packed with information about the different schools and their programs. This should help attract more families interested in sending their children to one of these top notch institutions.


Boarding school admissions season is upon us, and many parents are looking for new and innovative ways to market their child’s boarding school. One leading boarding schools group has decided to change their marketing strategy in order to stand out from the rest. The group has adopted a digital-first approach, which means that they are focused on using digital platforms such as social media and online advertising to attract students and parents. By doing this, they hope to build a better relationship with their customers and create lifelong advocates for their institution.

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